International Conference on Crypto-Marketing

The International Conference on Crypto-Marketing, to be held on December 5-6, 2022, at Columbia Business School in New York City, brings academic researchers and executives together to present their insights and research to debate the benefits and pitfalls of crypto-marketing.

The conference will examine, how NFTs, crypto, and distributed ledger technology, will play a key role in physical and digital marketplaces, as well as how the brands built on these technologies work amongst all the opportunities and challenges of new technologies to scale them into the mainstream. It is often noted that in challenging economic times, the investigation and strategic development of the value exchange between brands and their stakeholders is more important than ever. Please register and join the discussion!

Jana-Verena Gerhart, founding member of the EBA NFT & Tokenization Working Group will present research findings in the area of “NFT Qualities and Characteristics” with her presentation on “The solitude of awe: How awe affects the luxury perception of NFT-based digital goods in limited vs. unlimited editions”

More info can be found at the event website: